Blue KKE
Brand品牌

The Drop mark.水滴标识。

A teardrop with a B silhouette knocked out — silver by default, drawn from real metallic gradient stops.一颗水滴,B 字内嵌镂空——主用银色,由真实金属渐变止点构成。

02 · Drop

Surface tension — water finding its level. The B is carried as a hollow, never drawn as a letter.表面张力——水自寻其位。B 字以镂空承载,绝不作为字母绘制。

On dark surfaces.深色背景。

Same silver gradient — the metal reads cooler against charcoal. No outline or recolouring.同一银色渐变——在深底上读起来更冷。不加描边,不重新上色。

Size ladder尺寸阶梯

Render between 24px and 240px. Below 20px the B silhouette breaks; use the wordmark alone.建议 24px 至 240px 之间使用。小于 20px 时 B 镂空会糊,请改用单独 wordmark。

24px
40px
64px
96px
148px

Metal variants金属变体

Silver is the primary mark. Use the others only when paired with surfaces that demand a different temperature.主用银色。其余仅在与不同色温背景搭配时使用。

SILVER
Primary mark主标识
TITANIUM
Light surfaces浅色背景
STEEL
Dark covers深色封面
PLATINUM
Premium / enterprise高端 · 企业级

Lockups组合锁定

The mark sits 14px from the wordmark. The wordmark x-height roughly equals the mark’s waist.标识与字标间距 14px。字标 x-高度约等于水滴腰宽。

Blue KKE
Blue KKE

Don’t不可使用方式

These break the silhouette and the metallic logic. They are not approved.以下用法会破坏轮廓与金属感,未获批准。

×
Don’t recolor flat不可纯色填充
×
Don’t outline不可加描边
×
Don’t skew / rotate不可斜切或旋转
×
Don’t shadow不可加阴影

Asset downloads资源下载

SVG only — vector at any size. Right-click to save.仅 SVG 矢量。右键另存。

logo-drop-silver.svg logo-drop-titanium.svg favicon.svg